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Next Bulgarian brand I’d like to show you is GENE.


GENE style is an exclusive women`s clothing brand created from the perspective that style exists in women`s DNA.

Founder and creative director Lora Nikolaev conceptualized and created Luxury Pret-a-Porte women`s clothing brand, which defines ”New Age” women clothing with surely distinctive approach and classic taste for style that never fades.

The usage of high-quality fabrics,such as the finest silk and cashmere combined with feminine designs and classical approach to clean cut tailoring, distinguishes GENE main line as modern, seductive and wearable clothing with intelligent touch in the detail.