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A few years ago two Bulgarian girls launched on-line store for selected Bulgarian brands called Cliche. Soon after that inspired by the success of their store they develop their own brand with own design, models and concept. The brand also is called Cliche and last year was opened first Cliche showroom where you can view, try on and buy most of things available on cliche.bg. Unfortunately, in contrast with Gio Diev, Cliche store and brand are not popular beyond Bulgaria.